Buku-Buku Pemasaran

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No Judul Buku Pengarang Tahun Harga


1 The Handbook of strategic Public Relation Clarke L. Claywood Ph.D 1997 Rp108.500
And Integrated Communications
2 Public Relations Angela Murray 2001
3 Public Relations Writing Thomas H. Bivins 1999 Rp84.500
4 Dasar-dasar Public Relations Sb. Maria Assumpta Rumanti Rp68.000
5 Public Relations Strategies And Tactics Dennis L Wilcox 2003 Rp110.000
Glen T. Cameron
Philip H. Ault
Warren K. Agee
6 Public Relations Principles And Practices Philip J. Kitchen 1997 Rp77.000
7 Ogilvy On Advertising David Ogilvy 1983 Rp59.000
8 The Practice Of Public Relations Fraser P. Seitel 2004 Rp110.000
9 Public Relations Cases Jerry A. Hendrix 2001 Rp101.000
10 Applied Human Relations Jack Halloran 1978 Rp101.000
And Organizational Approach
11 Frame Work Public Relations Frank Jefkins 1998
Daniel Yadin
12 The Marketer's Guide to Public Relations Thomas L. Harris 1991 Rp71.000
13 Effective Public Relations Scott M. Cutlip 2000 Rp107.000
Allen H. Center
Glen M. Boom
14 Effective Writing Skills For Public John Foster 2003 Rp50.000
Relations
15 The Art Of Public Speaking Stephen E. Lucas 2001 Rp102.500
16 Public Relations Cases, International Danny Moss 2002
Perspectives Barbara De Santo
17 Winning Public Relations Tactics Peter Sheldon Green 1994
Effective Technique to Boost Your Sales
18 The Art Of Framing Managing The Gail T. Fairhurst 1996
Language Of Leadership. Robert A. Sarr
19 Asian Public Relations Handbook Mary M. Devereux 1997
A Practical Guide To Public Relations
In Asia.
20 Strategic Public Relations Norman A. Hart
21 Critical Perspectives In Public Relations Jacquie L'Etang 1996 Rp54.500
Magda Pieczka
22 Public Relations Writing Form and Style Doug Newsom 1998
Bob Carel
23 Public Relations Kit For Dummies Eric yaverbaum 2001
Bob Bly
24 Lesly's Handbook Of Public Relations Philip Lesly 1991
And Communications
25 Public Relations Workbook Writing Raymond Simmon 1996 Rp65.000
And Techniques Joseph M. Zappala
26 The Public Relations Handbook Allison Theaker 2001
27 Public Relations On The Net Shel Holtz 1999 Rp77.000
28 Risk Issues And Crisis Management Michael Regester 1997 Rp56.750
Judy Larkin
29 Creativity In Public Relations Andy Green 1999 Rp56.750
30 Guerilla Publicity Jay Conrad Levinson 2002 Rp71.000
Rick Frishman
Jill Lusbin
Mark Steisel
31 The Realities Of Public Relations Doug Newsom 2000 Rp87.500
Judy Van Slyke Turk
Dean Kruckeberg
32 Social Research Methods Qualitative W. Lawrence Neumann 2003 Rp110.000
And Quantitative Approaches
33 Publicity And Public Relations Dorothy I. Doty 1990 Rp60.500
34 Public Relations Campaigns And Fran J. Matera 2000
Techniques Ray J. Artigue
35 Complete Publicity Plans Sandra Beckwith 2003 Rp75.500
36 Special Events Twenty First Century Joe Goldblatt 2002 Rp93.500
Global Event Management
37 Strategic Entrepreneurship Creating Michael A. Hitt 2002 Rp80.000
a New Mindset R. Duane Ireland
S. Michael Camp
Donald L. Sexton
38 Marketing Communications Jim Blythe 2000 Rp63.500
39 Segmentation And Positioning For James H. Myers 1996 Rp80.000
Strategic Marketing Decisions
40 Communcation Management Michael Kaye 1994 Rp75.500
41 Relationship Marketing Exploring John Egan 2001 Rp71.000
Relational Strategic In Marketing
42 The Crisis Of Public Communications jay G. Blumler 1995 Rp62.000
Michael Gurevitch
43 Seaking With Confidence Wanda Vassallo Rp51.500
A Guide For Public Speakers
44 Marketing Corporate Image James R. Gregory 1996
Jack G. Wiechmann
45 Communicating With Strangers William B. Gudykunst 1997 Rp90.500
Young Yun Kim
46 Marketing Research Joseph F. Hair 2000 Rp122.000
Robert P. Bush
David J. Ortinau
47 Entrepreneur Magazine Conrad Berke 1996 Rp45.500
Successful Advertising For Small Business
48 Marketing Communications PR Smith 1993 Rp83.000
An Integrated Approach
49 Taking Sides Clashing Views On Allison Alexander 2001 Rp81.500
Controvertial Issues in Mass Media And Jarice Hanson
Society
50 Research Method For Business Uma Sekaran 2000 Rp93.500
51 Marketing Communications Chris Fill 1999 Rp120.500
52 Promotional Strategy Managing James F. Engel Rp114.500
The Marketing Communications Process Martin R. Warsaw
Thomas C. Kinnear
53 A History of communication Everett M.Rogers 1994 Rp107.000
study
54 Intercultural Communication Iris Varner 1995 Rp75.500
in the global workplace Linda Beamer
55 theories of mass Melvin L.Defleur 1989 Rp80.000
communication Sandra J. Ball-Rokeach
56 Sentasion and perception Harvey Richard Schiffman 1996
An Integrated Approach
57 Mass Media /Mass Culture Stan Le Roy Wilson 1995 Rp87.500
An Introduction
58 Milestones in Mass Shearon A.Lowery 1995 Rp86.000
Communication Research Melvin L.Defleur
Media Efefects
59 Glasgow University Routledge 1993 Rp77.000
Media group / getting the massage
News, Truth and power
60 ON the Pragmatics of Routledge 1998 Rp90.500
Communication
61 The Media of mass John Vivian 1995 Rp98.000
Communication
62 The Interpersonal 2001 Rp87.500
Communication Book
63 Communication Between Larry A.Samovar 2001 Rp78.500
Cultures Richard E. Porter
64 Mass Media /Mass Culture Stan Le Roy Wilson 1995 Rp87.500
An introduction
65 A First Look At EM Griffin 2003 Rp107.000
Communication Theory
66 Media Now
Communications Media ,Culture in the Joseph Staubhaar 2002 Rp108.500
Information Age Robert LaRose
67 Media Now Joseph Staubhaar 2004 Rp102.500
Understanding media ,Cultura Robert laRose
And technology
68 Mass Media Research RogerD .Wimmer 2003 Rp96.500
And Introduction Joseph R. Dominick
69 Mass Media Research RogerD .Wimmer 1991 Rp95.000
And Introduction Joseph R. Dominick
70 Mass Media Research stanley j. baran, Ph .D. 2003 Rp83.000
An introduction Denis k. davis,Ph.D
71 Major principles of Media Law Wayne Overbeck 2003 Rp114.500
72 Corporate communication paul A.argenti 2003 Rp62.000
73 Teori komunikasi S. Djuarsa sendjaya,Ph.D.,dkk 1994 Rp80.000
74 Communication and human Brent D.Ruben 1998 Rp83.000
Behavior Lea P.Stewart
75 Organizational Generald M.Goldhaber 1996 Rp111.500
Communication
76 Mediating the message pamela J.Shoemaker 1996 Rp72.500
Stephen D. Reese
77 Theories of Human Stephen w.Littlejonh 1999 Rp83.000
Communication
78 The Production Of Reality jodi o,Brien 2001 Rp111.500
Peter Kollock
79 Social Marketing Philip Kotler 1989 Rp83.000
Strategies for Changing Eduardo L.Roberto
Public Behavior
80 Metode penelitian Dr.Manasse malo Rp59.000
masyarakat Dra. Sri Trisnoningtias MA.
81 Sosiologi komunikasi Nina M Armando Rp72.500
Ade Armando
82 Commucation theories Werner J.Severin 2001 Rp80.000
origin,methods and uses in James W.Tankard Jr.
the mass media
83 ManajemenSumber Daya Randall S.Schuler 1996 Rp93.500
Manusia Susan E.Jackson
84 Develoving a Creative and James R.Ogden 1998 Rp57.500
Innovative Integrated
Marketing Communication
Plan:Aworking Model
85 Introduction to Propessional Concard CFink 1998 Rp95.000
Newswriting
86 Communication Works Teri kwal Gamble 2002 Rp110.000
Michael Gamble
87 Commucation Work Teri kwal Gamble 1993 Rp98.000
Michael Gamble
88 Encyclopedia of Jorge Reina Schemat 2002 Rp78.500
Communication Cases And
Controversies
89 Media/Sosiety Industries, David Creteau 1997 Rp79.250
Images,And Ausdeinces william Hoynes
90 Ethics in Media Louis Alvin Day 2003 Rp93.500
Communication Cases And
Controversies
91 Controversies In Media Ethics A.David Gordon 1996 Rp77.750
Jonh M.kittross
Carol Reuss
John.Merrill
92 Organizational Katherine Miller 2003 Rp77.750
Communication
93 Mass communication Theory Denis McQuail Rp77.750
And Introduction
94 Teori komunikasi massa Denis McQuail 1987 Rp71.000
95 Introduction to Mass Stanley j. baran 2001 Rp99.500
Communication Media
Literacy and Culture
96 Hegemoni Budaya Jallaudin Rakhmat 1997 Rp83.750
Dedy Djamaludin malik
yudi Latif
Idi Subandy Ibrahim
97 Critical judicial nominations Clarence Thomas 1993 Rp54.500
and political change Christopher E.Smith
98 Mengenal semiotika for Paul Cobley 2002 Rp53.000
beginner Litza Jansz
99 Interpersonal Communication Sarah Trenholm 1996 Rp92.000
Arthur Jensen
100 Ccmmunication in Everett M.Rogers 1976 Rp53.000
organizational Rekha Agarwala-Rogers
101 The political Economy of Vincent Mosco 1996 Rp72.500
Communication
102 Crystal clear communication Kris Cole 1993 Rp63.500
103 Consumer behavior Leon g. Schiffman 2004 Rp123.500
Leslie Lazar kanuk
104 Consumer Behavior James F .Engel 1995 Rp152.000
Roger D .Blackwell
Paul W.Piniard
105 Consumer Behavior and J.Paul Peter 2002 Rp110.000
Marketing Strategy J.erry C.Olson
106 Consumer Behavior Del I.Hawkins 2001 Rp137.000
building markerting strategy Roger J.Best
Kenneth A.Coney
107 Making the News Jason Salzman 1998 Rp72.500
108 Business Communicasion Richard Huseman 1991 Rp92.000
strategies and Skills michael Galvin
David Prescott
109 Esentials of media planning Arnold M.Barban 1993 Rp50.750
Steven M.Cristol
Frank J.Kopec
110 Mastering Communication Dennnis S. Gouran 1994 Rp102.500
William E. Wiethoff
Joel A. Doelger
111 Television, Ethnicity and Marie Gillespie 1995 Rp62.750
Cultural Change
112 Through The Media Looking Jeff Cohen 1995 Rp66.500
Glass Norman Solomon
113 Using Commucation Sven Windahl 1992 Rp62.750
Theory Benno H. Signitzer
Jean T. Olson
114 Postmodernism and Popular Angela McRobbie 1994 Rp60.500
Culture
115 Communication Ethnics in an Josina M.Makau 1997 Rp66.500
Age of Diversity Ronald C. Arnett
116 Communication Models Dennis McQuail 1982 Rp62.750
Sven Windahl
117 Social Scientist Meet The Cheryl Haslam 1994 Rp60.500
Media Alan Bryman
118 Communicating Across Stella Ting - Toomey 1999 Rp72.500
Cultures
119 Methods for Intercultural William B.Gudykunst 1984 Rp62.750
Communication Research Young Yun Kim
120 Foundamentals of Media Jennings Bryant 2002 Rp81.500
Effects Susan Thompson
121 News Directions in Media Jim Willis 1993 Rp83.000
Management Diane B.Willis
122 Women in Mass Pamela J.Creedon 1989 Rp71.000
Communication
Challenging Gender Values
123 Hand Book of International Molefi Kete Asante 1989 Rp96.500
and Intercultural William B.Gudykunst
Commucation
124 Global Communication and Majid Tehranian 1999 Rp56.000
World Politics
125 Commucating When Your Marion K. Pinsdorf 1999 Rp91.250
Company is Under Siege
126 Interpersonal Communication Mark L.Knapp 1996
and Human Relationships Anita L.Vangesliti
127 News Reporting and Writing Brian S. Brooks 1988 Rp107.000
George Kennedy
Darly R. Meon
Don Ranly
128 advertising procedure J.Thomas Russell 1996 Rp132.500
W.Ronald Lane
129 IMC Tom Duncan 2002 Rp137.000
Using Advertising and
Promotion to Build Brands
130 Creativ Strategy in A.Jerome Jewler 1981 Rp56.000
Advertising
131 Contemvorary Advertising William F.Arens 1999 Rp56.000
132 Advertising Management Rajeev Batra 1996 Rp132.500
Jonh G.Myers
David A. Aeker
133 Building Strong Brands David A. Aeker 1996 Rp80.000
134 Adversing Principles & William Wells 2000 Rp101.000
Pratice Jonh Burnett
135 Advertising Communications Sandra moriarty
& Promotion Managemen Jonh R.Rossister 1997 Rp116.000
136 Adversing Reseach : Larry Parcy
Theory and Practice Joel J.Davis 1997 Rp123.500
137 Creative adversing Sandra E.Moriarty 1986 Rp80.000
Theory and Practice Sandra E.Moriarty 1991 Rp92.000
138 Cheative Adversinging Theory Otto Kleppner 1970 Rp74.000
and practice Irving Settel
139 Exploring Adversing George E. Belch 1998 Rp134.000
Michael A.Belch
140 Advertising and Promotion George E. Belch 2004 Rp139.250
Michael A. Belch
141 Advertising and Promotion Roderick White 2000 Rp72.500
Marc G.Weinberger 1994
142 Advertising Lerand Campell
143 Effective Radio Advertising Beat Brody
144 The Discourse of Advertising Guy Cook 1992 Rp66.500
145 Foundamentals of Advertising Alan D. Fletcher 1988 Rp74.000
Research Thomas A. Bowers
146 Film Production Management Bastian Cleve 2000 Rp60.500
147 Grammar of the film Daniel Arijon 1976 Rp108.500
Language
148 Film lighting kris malkiewicz 2002 Rp50.000
barbara j. gryboski
leonard konopelski
149 The Art Of Training and Reslie Rae 2002 Rp62.750
Development in Management
150 The Art Of Training and Reslie Rae 2002 Rp56.000
Development in Management
151 sistem politik indonesia bima arya sugiarto m.a Rp83.000
152 The Art of Training and Reslie Rae 2002 Rp56.000
Development in Management
153 Eksentials of thomas w. zimmerer 2002 Rp110.000
Entrepreneurship and Small norman m.scarborough
Business Management
154 The Art of Training and Reslie Rae 2002 Rp63.500
Development in Management
155 The Art of Training and Reslie Rae 2002 Rp62.750
Development in Management
156 The Art of Marketing Daniel l.yadin 2001 Rp66.500
Creative Marketing
Communications
157 Menerapkan Strategy Menjadi Robert S. Kaplan 1996 Rp66.500
Aksi David P .Norton
balanced scorecard
158 The Art of Marketing A.D .Farbey 2001 Rp51.500
Successful Advertising
159 The Art of Marketing Geoff Lancaster 2001 Rp69.500
Introduction Of Marketing Paul Reynold
160 state theory Bob Jessop 1990 Rp83.000
putting the capitalist state in
Its Place
161 principles of managerial lawrence j. gitman 2003 Rp137.000
Finance
162 Statistics James t ,Mcclave 2003
Terry Sincich
163 komunikasi Politik Khalayat & efek Jalaludin Rahmat 2000 Rp68.000

164 american Cinematografer video manual frank beachan 1994 Rp81.500

165 The film director Richard L.Bare 1971 Rp62.000

166 Shot by Shot Steven D.Kate 1991 Rp80.000

167 marketing social change Alan R.anderson 1995 Rp81.500

168 Human Communication prinsip-prinsip dasar Deddy Mulyana 2005 Rp66.500

169 komunikasi massa suatu pengantar Elvinaro Ardianto 2004 Rp66.500
Lukiati komala Erdinaya
170 Human communication Deddy mulyana 2005 Rp72.500
konteks-konteks komunikasi

1 Negotiation Reading Exercise and Cases Roy J.Lewicki 1999 Rp129.500
David m.Saunders
Jhon W.Minton

2 Kleppner's advertising Prosedure J.Thomas Russell 1999 Rp126.500
W.Ronald Lane

3 advertising Research : The Internet,consumer George Zinkhan 2000 Rp66.500
behavior and Strategy

4 Comunication work Teri Kwai Gamble 2005 Rp123.500
michael Gamble

5 kiat dan strategi kampanye public Relations Rosady ruslan S.H 1997 Rp41.000

6 Advertising Roderick White 2000 Rp72.500

7 Ogilvy on advertising David Ogilvy 1983 Rp59.000

8 Marketing Communication Classic maureen Fitz Gerald 2000 Rp101.000
David Arnott

9 Electronic Media Jhon E.Craft 2001 Rp83.000
Frederic A.Leigh
Donald G.Godfrey

10 Kellogg on Integrated Marketing Dawn Lacobucci 2003 Rp77.750
Bobby Calder

11 The New Communications Technologies Michael M.A Mirabito 2004 Rp77.000
Applications,policy, and Impact Barbara L
Morgenstern

12 advertising media Planning Jack Z.Sissors 2002 Rp90.500
Roger D.Baron

13 Public Relations compaigns and Techniques Fran R.Matera 2000 Rp66.500
Ray J.Artigue

14 The Fall of advertising and Rise of PR AI Ries 2002 Rp72.500
Laura Ries

15 Komunikasi Bisnis Courtland L. Bovee 1997 Rp81.500
Jhon V.Thill

16 Asian PR Vincent Lowe 1986 Rp66.500

17 Crystal Clear Communication Kris Cole 1993 Rp63.500

18 Analisa Data Sutanto Priyo Hastono Rp52.550

19 Basic Statistical Concepts Albert E.Bartz 1988 Rp95.000

20 Lightin for Film and electronic cinematography Dave Viera 1993 Rp77.000

21 Presenting to win Rp63.500

22 the techniques of the motion picture camera Hemario alnando sento Rp80.000

23 kamus audio,radio,Video Rs.Robert Rp81.500

24 Human Relations personal and profesional Davic A.DeCenzo 2002 Rp84.500
Development Beth Silhanek

25 Sosiologi Komunikasi Massa Zulkarimen Nasution 2004 Rp54.500

26 Strategic marketing Communications Paul Smith,Cris Berry, Alan pulford 1997 Rp77.000

27 Brain Gym Paul E.Dennison.Ph.D, Gail E.Dennison 1989 Rp42.500

28 Business comunications strategies and skill Michael Galvin 1992 Rp110.750
David Prescott
Richard Huseman

29 Introduction to profesional Newswriting Conrad C.fink 1998 Rp95.000

30 Measure of social Psychological attitudes Jhon P.Robinson 1973 Rp133.250
Philip R.Shaver

31 Associated Press Guide to Newswriting Rene J.Cappon 1991 Rp53.000

32 flicking your Creative Switch Wayne Lotherington 2003 Rp48.500

33 semiotika for Beginners Paul Cobley and Litza Jansz 1997 Rp51.500

34 Global Communications theories, Thomas L. McPHAIL 2002 Rp66.500
stakeholders,and trens

35 Bagaimana meliput dan menulis berita Ashadi siregar dkk 1998 Rp70.250
untuk media massa

36 Public relations A practical guide to the basics Philip Henslowe 2003 Rp54.500

37 Entrepreneurship As Strategy Jerome A.katz Rp50.000
saint louis University jefferson Smurfit

38 Mass Media research an introduction Roger D. wimmer 2003 Rp96.500
Joseph R.Dominick

39 harvard business essentials 2003 Rp53.000

40 Modern business statistics Ronald L.Iman 1983 Rp137.000
W.J Conover
John Wiloy & Sons

41 Qualitative Research & Evaluation methods Michael Quinn Patton 2002 Rp29.000

42 statistics for the social sciences Victoria L 1995 Rp81.500
Mantzopoulos

43 scenario writing marion noris cleason Rp72.500

44 The Motion picture techniques David W Rp56.000

45 media and violence samuelson Rp61.250
Karen boyle

46 the work of film director A.J. Reynertson Rp62.000

47 Media impact an introduction to mass media Shirly Biagi 2003 Rp85.250

48 advertising media Planning Jack Z.Sissors 1993 Rp95.000
Lincoln Bumba

49 handbook of radio and TV broadcasting James E. Flatcher 1981 Rp77.000

50 Rising tide Davis Dyer 2004 Rp108.500
Frederick Dalzell
Rowena olegario

51 Broadcast/cable programming strategies Susan Tyler Eastman 1997 Rp95.000
and pratices Douglas A Ferguson

52 communication technology Update August E.grant 2004 Rp80.000
Jennifer H.Meadows

53 komunikasi organisasi strategi meningkatkan Deddy mulyana M.A,.Ph.D 1993 Rp108.500
kinerja perusahaan

54 public relations ethics philip seib 1995 Rp58.250
Kathy Fitzpatrick

55 Wucius wong Principles of form and design Van Nostrand Reinhold 1993 Rp77.000

56 the interpersonal Communication book Joseph A.Deviti 2004 Rp87.500

57 manajemen humas dan manajemen komunikasi Rosady Ruslan,S.H 1998 Rp74.000

58 Public Relations Angela Muray 2001 Rp54.500

59 Passion Branding harnessing the power of emotion Neill Duffy 2003 Rp72.500
to build strong brands

60 Psikologi Komunikasi Drs.Jalaludin Rahmat M.Sc 2000 Rp74.000

61 Theories of human communications stephen W.litlejohn, karen A.Foss 2005 Rp83.000

62 Public Relations The Profession and Practice Dan Lattimore 2004 Rp93.500
Otis baskin
Suzette T.Heiman
Elizabeth L.toth
james K.van Leuven

63 The PR Styleguide formats for Public relations practice Barbara Diggs -Brown Jodi L.G.glou 2004 Rp63.500

64 public Relations in Asia An Anthology Krishnamurthy 2004 Rp80.000
sriramesh

65 Ekonomi politik internasional Yanuar Ikbal 1995 Rp65.000

66 Diffusion of innovations Everett M.Rogers 1995 Rp101.000

67 Media and cultural studies Meenakshi gogi durham 2001 Rp114.500
Douglas M.kellner

68 Periklanan Frans Jeffkins 1996 Rp84.500

69 The sociolingustics of society Ralph fasold Rp75.500

70 Oraganization Communication Gerald M.Goldhaber 1974 Rp97.250

71 Effective Writing skills for Public Relations John foster 2003 Rp50.000

72 Bagaimana mengelola media korporasi Organisasi Ashadi Siregar 2000 Rp54.500
Rondang Pasaribu

73 Encyclopedia of Communication and information jorge Reina schement 2002 Rp78.500

74 Encyclopedia of Communication and information jorge Reina schement 2002 Rp92.000

75 Media Effects advances in theory and research Jennings Bryntdolf Zillmann 1994 Rp102.500

76 Public Relations Frank Jefkins 1992 Rp83.000

77 The Public Relations handbook alison Theaker 2001 Rp81.500

78 marketing social Change Alan R.Andreasen 1995 Rp81.500

79 Ilmu,teori dan filsafat komunikasi Prof.Drs.Onong 1993 Rp87.500
Uchjana Effendi.M.A

80 Mass media effects Leo W.Jefress 1997 Rp96.500
Richard M.Perloff

81 Metodologi Penelitian Kualitatif Dr.Lexy J.Moleong,M.A 1989 Rp68.000

82 Ilmu komunikasi teoti dan praktek Prof.Drs.Onong 1984 Rp57.500
Uchjana Effendi.M.A

83 Creativity in public relations Andy Green 1999 Rp57.500

84 Understanding media the extensions of Man Marshall Mcluhan 1964 Rp80.000

85 Public relations dalam teori dan praktek F.Rachmadi 1992 Rp56.000

86 Kecerdasan emosional Daniel goleman 1994 Rp98.900

87 Mass communication theory denis McQuail's 1983 Rp102.500

88 critical discourse analysis norman,Fairclough 1995 Rp63.500

89 Newswriting and writing for today's media Bruce D.Ltuck 1994 Rp128.000
Douglas A.anderson

90 media news Joseph,Strong bhaer 2006 Rp105.500
robert louise